It’s why they binge-watch streaming shows, endlessly scroll social media and habitually play video games.īut since children’s brains are so malleable, kids are uniquely susceptible to persuasive design strategies. That boosts the number of ads the person will see and the possibility the person might buy something in the game, which both increase the revenue to the app designer.Īdults are influenced by persuasive design, too. However, one common use of persuasive design is to increase the amount of time a person spends using a particular app or game. Knowledge of these principles can have productive and useful purposes, like encouraging people to walk more or eat more fruits and vegetables. The most basic summary is that there are three key mechanisms that together can change a person’s behavior: create high motivation, demand little effort and frequently cue users to engage. It is the answer to the perennial question, “Why are kids so glued to devices?” Simply put, persuasive design combines behavioral psychology with technology to alter human behavior. Psychology is part of the reason kids and teens are so attached to their phones.
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June 2023
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